List Archive

Types of Marketing Research

Marketing research provides information to reduce uncertainty. It helps focus on decision-making. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. For example, a soft drink company introducing a new cola might want to know whether a gold o silver label would make packaging effective. In [...]

The Importance of Marketing

Marketing is an essential part of the innovation process. Having been recognized as a science from a modern prespective because of its importance in the invention process, marketing involves the effective promotion of an idea that maximizes sales and publicity while maintaining marketing integrity. Marketing is a significant component of the invention process that brings [...]

Leadership and Management in China and US

Leadership and management often remain confused as these two are mostly taken in one content. Some specialist classifies these two indifferent content, leadership as a part of management. According to him a single word management include different concept and leadership is one of its concept. Leadership actually means ability to influence other behaviors and acts [...]

9 STEPs to China Business Dinner | China Business Guide

Anyone doing business in China will very likely be invited to dinner by the company that they are visiting. Don’t fret! With just a little knowledge of what to expect and the do’s and don’ts, you can have a great time and not end up feeling the fool. Instructions Things You’ll Need: A will to [...]

The evolution of management and contingency approach | China Business Guide

Management and contingency. The modern era of management began early in the 20 th century when classical theorists, economists, and industrial engineers offered a classical approach to increase the productivity of individuals and organizations. Both organizational growth and its increasing influence on our economy and standard of living are relatively recent in history: thus the [...]

Incoterms | China Business Guide

Language is one of the most complex and important tools of International Trade. As in any complex and sophisticated business, small changes in wording can have a major impact on all aspects of a business agreement. Word definitions often differ from industry to industry. This is especially true of global trade. Where such fundamental phrases [...]

Letters for Establishing Business Relations: Enquiries and replies |China Business Guide

Enquiries and replies Introduction In General Inquiry, a businessman states clearly all the information he needs- general information, a catalogue, or price list, a sample or sample book, etc. In a specific Enquiry, he points out what products he wants. He may ask for a catalogue, price list, samples, etc., or ask for an offer.

Letters for Establishing Business Relations | China Business Guide

Importer Writes to Exporter Dear Sirs We have obtained your address from the Commercial Counselor of your Embassy in Washington, and now writing you for the establishment of business relations. We are very well connected wit hall major dealers here of …………… products, and feel sure we can sell large quantities of Chinese goods if [...]

Establishing Business Relations | China Business Guide

Introduction To establish business relations with perspective dealers is the base of starting and developing business. It is vitally important both a new dealer and an old one. But by what means can a businessman secure all necessary information about new market and new customer?

Management

Management Every organization has goals. Management entails planning, organizing, coordinating, leading, and controlling resources (land, labor, capital and information) to efficiently reach these goals. To be a manager is important for two reasons. First, our society depends on specialized institutions and organizations to provide the goods and services we desire. These organizations are guided and [...]