With more and more wholesale products purchase from China foreign investment is flowing into China which is a fast growing global factory, with a tremendous financial growth in its GDP in the past decade. However, in spite of strong economy, foreign investors are afraid of the challenges and complications in their path of multinational purchasing. The local business owners in the Chinese market have adopted their own style of business which cannot be easily understood by many foreign investors with their huge experience in global sourcing. Clear understanding and great efforts are needed to successfully penetrate the Chinese economy.

-Understanding the Business Culture

The foreigners doing wholesale business with China have to basically understand the business culture in China which has to be familiarized with culture so that they can understand the Chinese business clearly before purchase from China. The people of China are proud of their tradition and cultural values which are continuing for many generations. Therefore, it is necessary to give respect and regard to the beliefs and values of Chinese in the business of global sourcing. Chinese treat respect as an important virtue in their life. The Chinese business system is also based on respect to superiors, staff and their families. So, it is advisable for foreign investors who are involved in multinational purchasing to do their business talk with great mutual respect. The Chinese wholesale business men are very sensitive in global sourcing. They are very much concerned about face, especially on others perception and image on them. They take criticism about their incapability and mistakes very seriously when they are publicly exposed leading to great embarrassment in multinational purchasing.

-Guan Xi

Chinese value business relationship establishment and also business networking as the most important features of companies involved in the business of global sourcing. The Chinese wholesale market looks like a huge web with many connections and links useful for global sourcing. The Chinese pose heavy faith in the business and personal contacts. ‘Guan Xi’ in Chinese relates to good relationship with persons, business owners and Government officials and a wide social network with others. A correct and appropriate business approach only will enable foreign investors to exploit the potential of China market for their multinational purchasing. Though there are many complications and intricacies in Chinese market a clear strategy will help the foreign business owners to enter the Chinese wholesale market.