Marketing is an essential part of the innovation process. Having been recognized as a science from a modern prespective because of its importance in the invention process, marketing involves the effective promotion of an idea that maximizes sales and publicity while maintaining marketing integrity.

Marketing is a significant component of the invention process that brings the idea to practical applications. Consequeuntly, we see marketing as possibly the most important step in the process and will provide you with all of the necessary tools for effective marketing.

We can help you to find out the potential impacts that your invention could have on the society.

Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is insufficient demand for goods and services so that the company can make a profit. There must be a top line for there to be bottom line. Many companies have now created a Chief marketing Officer（CMO）position to put marketing on a more equal footing with other C-level executives such as the Chief Executive Officer (CEO) and Chief Financial Officer (CFO). CEOs recognize the importance of marketing to building brands and loyal customer base, intangible assets that make up a large percentage of the value of a firm.

There are five key functions for a CMO in leading marketing within the organization:
1. Strengthening the brands
2. Measuring the marketing effectiveness
3. Driving new product development based on customer needs
4. Gathering meaningful customer insights
5. Utilizing new marketing technology

But making the right decisions about change is not always easy. The companies at greatest risk are those that fail to carefully monitor their customers and competitors and continuously improve their value offerings. They take short-term, sales driven view of their business, and ultimately, they fail to satisfy their stockholders, their employees, their suppliers, and their channel partners. Skillful marketing is a never ending pursuit.

One of the Automobile companies which reached high level of selling in China. Is Volkswagen， It is spread everywhere in China. Prestigious E class which companies use to meet foreign guests and business partners. Usual cars as taxi almost everywhere in every province are using Volkswagen. Here some history of Volkswagen in China. It means that policy of this Company was right. They began to establish relations and agreements on the level of government. Also the marketing policy of the CEO Managers was right.

Volkswagen Group China (VGC) (大众汽车中国) is a fully-owned subsidiary of German Volkswagen Group (Volkswagen Ag) in the Peoples Republic of China.
Volkswagen Group China enjoys sales of about 18% (2007) of the Chinese market and is the largest foreign carmaker. The Chinese market is one of the main markets of the Group. Operations of Volkswagen in China include the production, sales and services of whole cars, parts and components, engines and transmission systems. The company’s locally manufacturer and imported vehicles are sold under various brand names such as Volkswagen, Audi, Skoda, Bentley, and Lamborghini in China.
Volkswagen Group China is and the most successful international partner in China Automotive Industry]. It started its connection with China as early as in 1978, and has been taking the leading position in the Chinese automotive market for more than 20 years. Its first joint venture in China, Shanghai Volkswagen Automotive Co. LTD, was established in October 1984. The second joint venture, FAW –Volkswagen Automotive Company LTD. was established in Changchun in February 1991.
The goal of Volkswagen Group China is to continue its market leadership as the most successful car manufacturer by responding to the challenges with a strong local manufacturing network.

Volkswagen entered a joint venture with Shanghai Automobile Company in October 1984 to produce 30,000 cars each year. It surpassed 100,000 cars in 1993. It also entered another joint venture with the First Automobile Company in 1987 to produce the more luxurious Audi. Nearly 100% of automobiles used by Chinese central and local governments are manufactured by Volkswagen. The two joint ventures between Volkswagen and these Chinese firms today account for more than 50% of the market share for cars and automobiles in China.. In comparison, the 1980′s US market was an era of revival for Chrysler and Lee Iacocca did not pay much attention to this sleeping dragon market. Toyota and Mercedes Benz literally laughed off the invitation for them to invest in China in the late 70′s. It should come to no surprise that establishing their presence in China now will not be easy. Honda took advantage of the managerial and investment disappointment of Peugeot to grab a 50,000 vehicle a year plant in Guangzhou.
The latest entry into the Chinese automobile market was General Motors in 1997 with the first Buick rolling out of the production line 23 months later. Quite tactfully, Buick’s CEO declared the Shanghai General Motor Company to be a Chinese company – not an American company in China. To catch up with the market, GM has been actively acquiring shares in other automobile firms such as the Isuzu’s joint venture in Jiangxi and Sichuan, Daewoo’s joint venture in Shandong, Daihatsu’s joint venture in mini van manufacturing in Chongqing, and a few more local automobile manufacturers. Already, Shanghai General Motor shows a profit of 600 million RMB in its first year of Buick sales.
Volkswagen Group China’s business
Volkswagen Group has been active in China since 1984. Today, the Group has 14 representative companies in the country, undertaking parts delivery and service provision for both customers and industry in addition to vehicle production.
By May 2004, Volkswagen Group had concentrated its strengths in the founding of Volkswagen Group China (VGC), which is governed by a six-member management team responsible for the areas of sales and marketing, technology, purchasing, personnel and governmental relations as well as finance. VGC’s tasks include supervision of the Chinese associated companies of the Volkswagen Group, and the set-up of new business segments.